Experiential Marketing Specialist - Slingshot

Location: Minneapolis, Minnesota US


This position is no longer open.

Job Number: 3380

Requisition Number: 14146BR

Position Title:

External Description: JOB SUMMARY:

Experiential Marketing is a key component of the Slingshot go to market strategy. Leverages experiential to increase awareness and consideration of the brand through authentic, differentiated, and memorable consumer experiences. In this role the Specialist will lead planning, development and execution of key experiential programs. Key responsibilities include development of overall brand experiential strategy and measurement plans, aligning plans internally, planning and execution of consumer events, briefing and management of agency partners, onsite management during key consumer events, shows and rallies, and competitive benchmarking. This individual will partner with commercialization and sales teams, external agency partners and cross-functional groups within Polaris to create a holistic event experience and drive connection in all applicable marketing channels.


Lead the planning and execution of experiential marketing campaigns

  • Responsible for the event / tour plan elements including displays, fleet management, logistics, staffing & lead generation
  • Responsible for communication materials and plan to internal team & field sales
  • Ensure on-brand marketing material & assets
  • Cultivate & manage certain industry relationships
  • Lead contracting process for sponsorship negotiation, site fees, agency support, staffing support, and other event specific needs w/outside vendors while continually exploring opportunities for improvement
  • Tracking and measuring effectiveness of program internally and externally, including monthly reporting
  • Formulate and communicate ROI for expenditures inclusive of budget & retail goals
  • Benchmark best practices & competitive analysis, provide recommendations

Develop, Manage, and Implement Local Dealer Event Execution
  • Facilitate event awareness and collaboration with Field Sales & Dealers
  • Responsible for the event / tour plan elements including displays, fleet management, logistics, staffing & lead generation
  • Manage 7 figure program budget
  • Lead collaboration across teams (e.g. PG&A, digital, apparel, etc.) to maximize program impact
  • Attend events on occasion
  • Tracking and measuring effectiveness of program internally and externally, including monthly reporting of KPI metrics and countermeasures

Assist with event plans to meet business objectives & goals. Including but not limited to: Daytona Bike Week, Sturgis Motorcycle Rally, Auto Show series & SEMA.
  • Booth layouts, contents and logistics
  • Lead staff training
  • Staff strategy, plan and on-site execution
  • Ensure on-brand marketing collateral
  • Responsible for event lead generation process & distribution of leads post event in collaboration with interactive team
  • Manage certain industry relationships

Support Event Lead Management Process (in collaboration with Marketing Division & Interactive Team)
  • Responsible for monthly, quarterly, yearly lead generation for brand at events
  • Monitor and adjust approach to lead management, as appropriate

Support Overall Development of Marketing Plan (in collaboration with Marketing Manager)
  • Direct marketing materials
  • On-line communications

  • Bachelor's degree is required
  • 3-5 years' relevant sales and marketing experience. Event and industry experience preferred
  • Proven track record of organizational and project management skills
  • Self-motivated, proactive problem solver, focused high-achiever who consistently delivers results and has the ability to multi-task and work in a fast-paced environment
  • Agility to pivot and adapt under tight timelines
  • Highly collaborative, with strong creativity in approach to work and problem solving
  • Excellent written, analytical, influence skills
  • Excellent communication & relationship skills


Standard office environment; travel to events, shows and demos (primarily throughout US & Canada).
Travel 30-50% required, primarily on nights & weekends

QID for the EEO Statement - 89594

About this location

This opportunity is located approximately 30 minutes from Minnesota's Twin Cities of Minneapolis and St. Paul. These neighboring cities consistently rank as two of the United States' top cities to live in. Minneapolis's thriving art scene, outdoor culture (even in the winter), affordable prices, and friendly atmosphere make this Midwest metropolis a perfect place to live.

About Polaris

Recognized as the leader in the powersports industry, Polaris Industries is a fast growing, innovative, global organization. The people here at Polaris don't just create products - they are part of a lifestyle. It's the passion & execution of those people and their ideas that inspires the innovation that runs through everything we do.

Polaris Industries Inc. (NYSE: PII) is a global powersports leader that has been fueling the passion of riders, workers and outdoor enthusiasts for more than 60 years. With annual 2017 sales of $5.4 billion, Polaris' innovative, high-quality product line-up includes the RANGER®, RZR® and Polaris GENERAL™ side-by-side off-road vehicles; the Sportsman® and Polaris ACE® all-terrain off-road vehicles; Indian Motorcycle® midsize and heavyweight motorcycles; Slingshot® moto-roadsters; and Polaris RMK®, INDY®, Switchback® and RUSH® snowmobiles. Polaris enhances the riding experience with parts, garments and accessories, along with a growing aftermarket portfolio, including Transamerican Auto Parts. Polaris' presence in adjacent markets globally includes military and commercial off-road vehicles, quadricycles, and electric vehicles. Proudly headquartered in Minnesota, Polaris serves more than 100 countries across the globe. Visit www.polaris.com for more information.

Polaris prides itself on recognizing and developing top talent to take its people and company to the next level. Competitive salary, generous benefits and a comprehensive relocation plan are just a few components of the total compensation package offered at Polaris. Are you ready to join a company where you will work hard and play hard, and be rewarded for your performance?

EEO Statement

Polaris is an Equal Opportunity Employer and will make all employment-related decisions without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, age, disability, marital status, familial status, status with regard to public assistance, membership or activity in a local commission, protected veteran status, or any other status protected by applicable law.

City: Minneapolis

State: Minnesota

Community / Marketing Title: Experiential Marketing Specialist - Slingshot

Company Profile:

EEO Employer Verbiage:

Location_formattedLocationLong: Minneapolis, Minnesota US

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