Marketing Director, Indian Motorcycle

Location: Minneapolis, Minnesota US


This position is no longer open.

Job Number: 2040

Requisition Number: 11309BR

Position Title:

External Description: JOB SUMMARY:

Lead the development, execution, and measurement of paid media, digital (.com, email, social), earned media (PR, brand programs, product launches), experiential and retail marketing plans that build brand equity, awareness, and retail conversion. Lead development of branding and positioning specific to the Indian. Formulate long range brand strategy development, rider insight development, and competitive analysis. Manage 7 direct reports responsible for day-to day management of paid media, experiential, product launches, retail/dealer marketing, business analysis, and price promotion strategy.


1. Develop and manage an annual digital marketing plan inclusive of website, social media, and email platforms. Set annual and monthly KPI targets and manage performance accordingly. Serve as key interface with digital marketing, social media, and paid media agencies. Express brand positioning and key programs through digital platforms.
2. Lead experiential marketing strategy and execution, including the IMC Demo Tour, rally activations, and "IMC On Tour" brand ambassador program. Set annual and monthly KPI targets and manage performance accordingly. Express brand positioning and key programs through digital platforms.
3. Manage paid media strategy, plan development, and execution. Manage plan to achieve monthly and annual KPI targets. Serve as primary point of contact for media agency.
4. Develop retail marketing strategy, planning and execution. Leverage innovative thinking, creativity, and customer empathy to express the brand at retail and increase customer conversion. Set and manage retail marketing KPI's. Serve as key marketing point of contact for sales organization. Lead thinking on retail marketing strategy and communicate key insights across broader Polaris marketing organization.

5. Develop brand creative campaign expressed across paid, owned, and earned media channels. Serve as key point of contact for brand creative agency. Contribute to development and refinement of brand positioning, customer segmentation, and long range brand planning.
6. Partner with cross functional partners to analyze business performance, develop insights and develop countermeasure recommendations. Serve as thought leader in weekly business performance reviews. Implement countermeasures with speed and precision.
7. Manage multi-million dollar budget specific to functional areas, including agency costs, paid media, and production.
8. Lead all product launches, including PR, product marketing materials, and dealer/sales training.
9. Build and Enable a Highly Motivated and Capable Team both with direct reports and across the organization.


1. Bachelor's Degree or equivalent required
2. 5+ years relevant sales and marketing experience
3. Excellent communication skills
4. Proven track record of organization skills, project management and analytical skills
5. Ability to multi-task and work in fast paced environment
6. Ability to demonstrate innovative approaches to solutions or problem solving
7. Ability to build and manage relationships


Standard office environment; moderate domestic and international travel for brand events, planning sessions, dealer meetings, and agency summits. Travel is up to 35%.

QID for the EEO Statement - 89594

About this location

This opportunity is located approximately 30 minutes from Minnesota's Twin Cities of Minneapolis and St. Paul. These neighboring cities consistently rank as two of the United States' top cities to live in. Minneapolis's thriving art scene, outdoor culture (even in the winter), affordable prices, and friendly atmosphere make this Midwest metropolis a perfect place to live.

About Polaris

Recognized as the leader in the powersports industry, Polaris Industries is a fast growing, innovative, global organization. The people here at Polaris don't just create products - they are part of a lifestyle. It's the passion & execution of those people and their ideas that inspires the innovation that runs through everything we do.

Polaris Industries Inc. (NYSE: PII) is a global powersports leader that has been fueling the passion of riders, workers and outdoor enthusiasts for more than 60 years. With annual 2017 sales of $5.4 billion, Polaris' innovative, high-quality product line-up includes the RANGER®, RZR® and Polaris GENERAL™ side-by-side off-road vehicles; the Sportsman® and Polaris ACE® all-terrain off-road vehicles; Indian Motorcycle® midsize and heavyweight motorcycles; Slingshot® moto-roadsters; and Polaris RMK®, INDY®, Switchback® and RUSH® snowmobiles. Polaris enhances the riding experience with parts, garments and accessories, along with a growing aftermarket portfolio, including Transamerican Auto Parts. Polaris' presence in adjacent markets globally includes military and commercial off-road vehicles, quadricycles, and electric vehicles. Proudly headquartered in Minnesota, Polaris serves more than 100 countries across the globe. Visit for more information.

Polaris prides itself on recognizing and developing top talent to take its people and company to the next level. Competitive salary, generous benefits and a comprehensive relocation plan are just a few components of the total compensation package offered at Polaris. Are you ready to join a company where you will work hard and play hard, and be rewarded for your performance?

EEO Statement

Polaris is an Equal Opportunity Employer and will make all employment-related decisions without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, age, disability, marital status, familial status, status with regard to public assistance, membership or activity in a local commission, protected veteran status, or any other status protected by applicable law.

City: Minneapolis

State: Minnesota

Community / Marketing Title: Marketing Director, Indian Motorcycle

Company Profile:

EEO Employer Verbiage:

Location_formattedLocationLong: Minneapolis, Minnesota US

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