Marketing Specialist, PG&A

Location: Minneapolis, Minnesota US


This position is no longer open.

Job Number: 2817

Requisition Number: 12887BR

Position Title:


  • Planning
  • Develop integrated product marketing launch and go-to-market plans that include positioning, naming and message development
    Develop and manage multi-channel content strategy including photography, copy, animations, and video
    Ensure consistent adherence to brand guidelines for all marketing materials

  • Marketing Asset Development & Execution - Market Research, Events, Campaigns & Tools
    • Develop multi-channel purchase funnel marketing campaigns by working in conjunction with agencies
    • Drive effective and compelling marketing elements, including print collateral, social, email, in-store POP, digital media, advertising, public relations, training, & presentations
    • Develop project scopes & objectives, involving all relevant stakeholders, ensuring technical feasibility, and that all projects are delivered on-time, within scope and within budget
    • Work with cross-departmental team to develop & maintain the master content and traffic calendars
    • Responsible for all phases of consumer catalogs including creative, layout/pagination, studio and location photography, production, inventory and field distribution
    • Develop e-commerce marketing plan and partner with e-commerce teams on execution for brand e-commerce/store front
    • Lead planning and execution of events including dealer shows and consumer events
    • Create collateral for retail events and promotions communicated via email and direct mail, social and email, dealer advertisements, and in-store POP
    • Build 1:1 relationship with consumers and build brand affinity through customer retention efforts
    • Drive consumer insights generation and analysis via focus groups, surveys and other measurement
    • Track and analyze competitive marketing efforts to optimize communication methods, mediums, and technologies to engage with various audiences
    • Keep current with emerging digital marketing channels (i.e. social, mobile, email, search)
    • Track, analyze and report on all campaign metrics
  • Leadership
    • Work with cross-functional teams to deliver PG&A objectives
    • Manage agency interaction, schedules, budgets and production of materials
  • Bachelor degree in business, marketing or related
  • 2-3+ years marketing or related experience Proven leadership
  • Strong project management skills
  • Excellent written and verbal communication skills
  • Ability to lead in a fast-paced environment, managing tasks on time and within budget
  • Team leader who is able to work well across, and up and down the organization
  • Ability to operate autonomously on location (video shoots, shows, consumer events, etc.)
  • Strong computer skills (Microsoft Office)
  • Some travel required
QID for the EEO Statement - 89594

About this location

This opportunity is located approximately 30 minutes from Minnesota's Twin Cities of Minneapolis and St. Paul.  These neighboring cities consistently rank as two of the United States' top cities to live in. Minneapolis's thriving art scene, outdoor culture (even in the winter), affordable prices, and friendly atmosphere make this Midwest metropolis a perfect place to live.

About Polaris

Recognized as the leader in the powersports industry, Polaris Industries is a fast growing, innovative, global organization. The people here at Polaris don't just create products - they are part of a lifestyle. It's the passion & execution of those people and their ideas that inspires the innovation that runs through everything we do.

Polaris Industries Inc. (NYSE: PII) is a global powersports leader that has been fueling the passion of riders, workers and outdoor enthusiasts for more than 60 years. With annual 2017 sales of $5.4 billion, Polaris' innovative, high-quality product line-up includes the RANGER®, RZR® and Polaris GENERAL™ side-by-side off-road vehicles; the Sportsman® and Polaris ACE® all-terrain off-road vehicles; Indian Motorcycle® midsize and heavyweight motorcycles; Slingshot® moto-roadsters; and Polaris RMK®, INDY®, Switchback® and RUSH® snowmobiles. Polaris enhances the riding experience with parts, garments and accessories, along with a growing aftermarket portfolio, including Transamerican Auto Parts. Polaris' presence in adjacent markets globally includes military and commercial off-road vehicles, quadricycles, and electric vehicles. Proudly headquartered in Minnesota, Polaris serves more than 100 countries across the globe. Visit for more information.

Polaris prides itself on recognizing and developing top talent to take its people and company to the next level. Competitive salary, generous benefits and a comprehensive relocation plan are just a few components of the total compensation package offered at Polaris. Are you ready to join a company where you will work hard and play hard, and be rewarded for your performance?

EEO Statement

Polaris is an Equal Opportunity Employer and will make all employment-related decisions without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, age, disability, marital status, familial status, status with regard to public assistance, membership or activity in a local commission, protected veteran status, or any other status protected by applicable law.

City: Minneapolis

State: Minnesota

Community / Marketing Title: Marketing Specialist, PG&A

Company Profile:

EEO Employer Verbiage:

Location_formattedLocationLong: Minneapolis, Minnesota US

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