At Polaris our DNA started with co-founders Edgar Hetteen, his younger brother Allan and his close friend David Johnson who had somewhere to be and no way to get there. 65 years later, you still see that drive, ingenuity, and pioneering spirit in everything we do.

Social/Partnerships Assoc, Marketing Manager

Location: Plymouth, Minnesota US

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Job Number: 4205

Requisition Number: R1923

Position Title:

External Description: At Polaris Inc., we have fun doing what we love by driving change and innovation. We empower employees to take on challenging assignments and roles with an elevated level of responsibility in our agile working environment. Our people make us who we are, and we create incredible products and experiences that empower us to Think Outside.

As the leading manufacturer in Off-Road Vehicles , our brands can take you where others can't - from the remote hunting stand covered in snow and brush to the race track in the desert sun and anywhere in between. Our fans are passionate and live for the experiences our brands help enable - whether it's about the ride, where the ride takes them, or the connections our vehicles enable . While our vehicles are the ultimate enabler, our digital content plays an important role inspiring the next ride.

The Associate Marketing Manager - Social Media and Partnerships will be responsible for the planning and execution for the ORV and Snow social media, including integration of critical partnerships via Polaris- owned social channels. This person will lead the development of the monthly content calendars based on the social and brand strategies, and they will be responsible for developing and posting the content to achieve overall marketing and business goals.

With a focus on our Off-Road and Snowmobile Business Unit s , t his position will report to the Off-Road Marketing Manager-Social and Partnerships and will work closely with the Marketing team s across the brands represented. The ideal candidate will thrive in a fast-paced environment, and will have excellent communication skills , experience in partnership management, and have a strong ability to express various brands tones through content and communication plans.

ESSENTIAL DUTIES AND RESPONSIBILITIES


  • Develop relevant content topics to reach respective brands' targeted customers

Brainstorm new content ideas and new ways to distribute existing content in various social channels

Build content calendars based on business objectives

Work with internal and external partners to achieve communication and content goals

Partner directly with athlete's and brand ambassadors we work with to develop and integrate partner content into social channels, while making sure to connect content with the broader marketing team.


  • Create, curate and manage all published content aligned to marketing strategies and creative campaigns

Oversee design aesthetic

Determine posting cadence and content types

Draft copy for each post

Secure all necessary approvals


  • Identify competitive threats and opportunities in user-generated content surrounding the brands

  • Analyze campaigns and translate both anecdotal and qualitative data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns.

Translate anecdotal and qualitative data into recommendations and plans for revising social media, content m arketing, SEO and social ad campaigns

Provide monthly reporting cadence, complete with KPIs, and improvements/recommendations

SKILLS AND KNOWLEDGE

  • 4-year Degree in Business, Marketing, Entrepreneurship, Media, or related areas of study or equivalent work experience

  • 3 + year minimum of direct management of social marketing/ influencer management

  • Excellent interpersonal and relationship-building skills

  • Networking aptitude

  • Excellent copywriting skills

  • Great writing skills

  • Proven understanding of social media levers, channels, and strategies

  • Ability to lead multiple business lines through social media optimization, and analytics

  • Ability to meet deadlines while delivering quality results

  • Organized with attention to detail

  • Ability to thrive in a fast-paced, high-energy environment with continuous change

  • Ability to communicate directly with consumers, both to celebrate positives but also to mitigate negatives


WORKING CONDITIONS

  • Standard office environment

  • Must have ability to work various hours: some nights/weekends required

  • Periodic, but extensive travel required at points of the year

  • Location - Bass Creek corporate office (Plymouth, MN)


We are an ambitious, resourceful, and driven workforce, which empowers us to Think Outside. Apply today!

About Polaris

As the global leader in powersports, Polaris Inc. (NYSE: PII) pioneers product breakthroughs and enriching experiences and services that have invited people to discover the joy of being outdoors since our founding in 1954. With annual 2018 sales of $6.1 billion, Polaris' high-quality product line-up includes the Polaris RANGER, RZR and GENERAL side-by-side off-road vehicles; Sportsman all-terrain off-road vehicles; Indian Motorcycle mid-size and heavyweight motorcycles; Slingshot moto-roadsters; snowmobiles; and deck, cruiser and pontoon boats, including industry-leading Bennington pontoons. Polaris enhances the riding experience with parts, garments and accessories, along with a growing aftermarket portfolio, including Transamerican Auto Parts. Polaris' presence in adjacent markets includes military and commercial off-road vehicles, quadricycles, and electric vehicles. Proudly headquartered in Minnesota, Polaris serves more than 100 countries across the globe. www.polaris.com

EEO Statement

Polaris is an Equal Opportunity Employer and will make all employment-related decisions without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, age, disability, marital status, familial status, status with regard to public assistance, membership or activity in a local commission, protected veteran status, or any other status protected by applicable law.

City: Plymouth

State: Minnesota

Community / Marketing Title: Social/Partnerships Assoc, Marketing Manager

Company Profile:

EEO Employer Verbiage:

Location_formattedLocationLong: Plymouth, Minnesota US

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