At Polaris our DNA started with co-founders Edgar Hetteen, his younger brother Allan and his close friend David Johnson who had somewhere to be and no way to get there. 65 years later, you still see that drive, ingenuity, and pioneering spirit in everything we do.

Channel Development Specialist

Location: Plymouth, Minnesota US


This position is no longer open.

Job Number: 4237

Requisition Number: R2056

Position Title:

External Description: At Polaris Inc., we have fun doing what we love by driving change and innovation. We empower employees to take on challenging assignments and roles with an elevated level of responsibility in our agile working environment. Our people make us who we are, and we create incredible products and experiences that empower us to Think Outside.


The Channel Development Specialist will be responsible for developing and implementing Polaris' efforts around field sales and dealer improvement. This will be done through for field sales and dealer facing programs, tools, and training. A large focus will be on executing the DRM Certification and the Dealer Certification programs. The Channel Development Specialist will work cross-functionally with many internal stakeholders and closely with existing field sales team,sales leadership, and external vendors to ensure that all programs, tools, and training are driving an improved dealer network & consumer experience.


Dealer Programs

  • Work to develop strategy and road-map for dealer incentives programs that encourages dealer investment and focus on proven retail, share, and profit driving activities
  • Support programs with appropriate communication and education tools for field sales & dealers
  • Understand competitive programs and how to position Polaris programs to be successful with dealer network
  • Actively manage setting up programs in CRM and ensure all data feed accuracy
  • Analyze data to report out on performance, ensure data accuracy, set goals and forecast dealer network results
  • Partner with IS to develop improvement road-map and troubleshooting any issues
  • Ensure field sales team has resources to successfully execute on program and aid with any questions
  • Travel in field to capture both field sales and dealer feedback to evolve the program

Field Sales Programs
  • Influence the ongoing strategy evolution of the new DRM Certification Program
  • Work closely with key vendors to ensure the partnership is effectively meeting our goals
  • Manage consistent process to audit, track, and communicate DRM Certification status to the field sales team
  • Plan and communicate the ongoing training calendar (for Silver) and opportunities (for Gold) to all stakeholders
  • Develop the final Gold Curriculum to support the goals of the program with sales leadership and subject matter experts
  • Build process to conduct and share the Field Support quarterly survey results to all stakeholders (All BUs, leadership, RSMs and DRMs)
  • Be the one point of contact for field sales teams on any questions regarding the program
  • Travel in field to capture both field sales and dealer feedback to evolve the program

ORV Training
  • Drive strategy behind building training to support our dealer network in providing the best customer experience, managing a profitable business and understanding Polaris product, tools and resources
  • Work cross-functionally to communicate the new initiatives and drive engagement from the content owners
  • Manage the training development process with subject matter experts (internal and external)
  • Lead the dealer facing programs to drive engagement with training efforts
  • Own communications with field sales teams and the dealer network on training
  • Responsible for gathering feedback to ensure effectiveness of training content and format
  • Travel in field to capture both field sales and dealer feedback to evolve the training strategy

  • Bachelor's degree in marketing or similar field required
  • 5+ years of sales and/or marketing experience
  • Proven track record of driving results and retail sales growth & success in a fast-paces environment
  • In-depth knowledge of powersports dealers and the channels in which they operate
  • Candidate must be detail-oriented with organization, communication, project management and analytical skills.
  • Demonstrated ability to work cross-functionally and interact with all levels of management.

  • Location - Bass Creek Facility, Plymouth, MN
  • Corporate office environment
  • Travel required, up to 33% of the time

We are an ambitious, resourceful, and driven workforce, which empowers us to Think Outside. Apply today!

About Polaris

As the global leader in powersports, Polaris Inc. (NYSE: PII) pioneers product breakthroughs and enriching experiences and services that have invited people to discover the joy of being outdoors since our founding in 1954. With annual 2018 sales of $6.1 billion, Polaris' high-quality product line-up includes the Polaris RANGER, RZR and GENERAL side-by-side off-road vehicles; Sportsman all-terrain off-road vehicles; Indian Motorcycle mid-size and heavyweight motorcycles; Slingshot moto-roadsters; snowmobiles; and deck, cruiser and pontoon boats, including industry-leading Bennington pontoons. Polaris enhances the riding experience with parts, garments and accessories, along with a growing aftermarket portfolio, including Transamerican Auto Parts. Polaris' presence in adjacent markets includes military and commercial off-road vehicles, quadricycles, and electric vehicles. Proudly headquartered in Minnesota, Polaris serves more than 100 countries across the globe.

EEO Statement

Polaris is an Equal Opportunity Employer and will make all employment-related decisions without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, age, disability, marital status, familial status, status with regard to public assistance, membership or activity in a local commission, protected veteran status, or any other status protected by applicable law.

City: Plymouth

State: Minnesota

Community / Marketing Title: Channel Development Specialist

Company Profile:

EEO Employer Verbiage:

Location_formattedLocationLong: Plymouth, Minnesota US

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