Sr. Associate Marketing Manager
Location: Plymouth, Minnesota US
Job Number: 5079
Requisition Number: R5267
At Polaris Inc., we have fun doing what we love by driving change and innovation. We empower employees to take on challenging
assignments and roles with an elevated level of responsibility in our agile working environment. Our people make us who we
are, and we create incredible products and experiences that empower us to Think Outside.
At Polaris Inc., we have fun doing what we love by driving change and innovation. We empower employees to take on challenging assignments and roles with an elevated level of responsibility in our agile working environment. Our people make us who we are, and we create incredible products and experiences that empower us to Think Outside.
Polaris Adventures is the #1 Outdoor Ride & Drive experience network. The Marketing team of Polaris Adventures develops National, Regional and Local marketing programs, driving awareness and demand creation for our network of Outfitter partners. Through traditional and innovative campaigns, the marketing team reaches couples, families and adventure seekers looking to have the experience of a lifetime.
The Polaris Adventures Select marketing specialis t will help launch and grow a direct to customer subscription service for Powersports.
The ideal candidate will thrive in a start-up, fast-paced environment and will have experience with direct to customer demand generation marketing including building, managing, and executing digital marketing campaigns and media strategies with passion, precision and excellence.
Be a part of an all new digital business and launch at Polaris Adventures , the global powersports leader!
ESSENTIAL DUTIES & RESPONSIBILITIES:
Ownership of the development and creation of marketing content to support Polaris Adventures Select. Align marketing messaging to broader brand building plans and initiatives . Drive and champion holistic view while promoting Polaris Adventures Select.
Serve as the driver and liaison between marketing SMEs, member advocates, and member support staff to meet and exceed KPIs and deliverables needed for member sales, retention, and loyalty.
Work alongside agency partners to create in-market tools, content, and messaging. Recommend and i mplement countermeasures as necessary to drive demand.
Plan, coordinate, and attend events to drive awareness and customer engagement with Polaris Adventures Select.
Develop in-store POP to promote offering (In Outfitter, dealer, adjacent markets, etc )
Manage a variable paid media and marketing budget .
Digital Lead Conversion
Maintain holistic view of KPIs for Memberships demand funnel from awareness to close and retention . Accountable for the outcomes related to Membership conversion.
Own lead conversion funnels within all Polaris Adventures Select markets. Define hand off process and monitor effectiveness of warm leads to inside sales specialist.
Develop and own customer profiles and targets for membership tiers
Membership Retention and Loyalty
Develop exclusive ride events and loyalty tactics to drive membership renewal.
Own the membership welcome kit contents, evolution, and communication cadence to drive world class Customer NPS
Create and implement communication cadence and calendar for membership retention and engagement.
Business Team Member
Maintain pulse on industry and market trends.
Communicate pertinent information to the management team and team members. Possible information includes competitive intelligence, expansion and growth initiatives, marketing activities.
Work collaboratively and cross functionally with all internal functions and external partners.
Collaborate with corporate marketing to align on customer segment and demographic requirements to capture new members to the Polaris family through memberships. Share customer insights.
Perform other tasks as assigned
SKILLS & KNOWLEDGE
5 - 6 years experience in digital demand generation for direct to consumer models. Experience with digital first businesses a plus.
Must be able to build rapport, influence and utilize diplomacy to drive program participation and partner success.
Ability to think conceptually, formulate and strategically plan.
Must be able to negotiate challenges, remove barriers and work through issues
Proven ability to manage multiple projects at a time while paying strict attention to detail
Excellent written and verbal communication skills
Skilled at building and leveraging relationships.
Passion for the outdoor lifestyle with contagious can-do attitude.
Location - Plymo uth, MN (remote through pandemic)
1 0 % of in-market travel ( non pandemic conditions)
We are an ambitious, resourceful, and driven workforce, which empowers us to Think Outside. Apply today!
As the global leader in Powersports, Polaris Inc. (NYSE: PII) pioneers product breakthroughs and enriching experiences and services that have invited people to discover the joy of being outdoors since our founding in 1954. With annual 2019 sales of $6.8 billion, Polaris' high-quality product line-up includes the Polaris RANGER®, RZR® and Polaris GENERAL side-by-side off-road vehicles; Sportsman® all-terrain off-road vehicles; Indian Motorcycle® mid-size and heavyweight motorcycles; Slingshot® moto-roadsters; snowmobiles; and deck, cruiser and pontoon boats, including industry-leading Bennington pontoons. Polaris enhances the riding experience with parts, garments, and accessories, along with a growing aftermarket portfolio, including Transamerican Auto Parts. Polaris' presence in adjacent markets includes military and commercial off-road vehicles, quadricycles, and electric vehicles. Proudly headquartered in Minnesota, Polaris serves more than 100 countries across the globe. www.polaris.com
Polaris is an Equal Opportunity Employer and will make all employment-related decisions without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, age, disability, marital status, familial status, status with regard to public assistance, membership or activity in a local commission, protected veteran status, or any other status protected by applicable law.
Community / Marketing Title: Sr. Associate Marketing Manager
EEO Employer Verbiage:
Location_formattedLocationLong: Plymouth, Minnesota US