At Polaris our DNA started with co-founders Edgar Hetteen, his younger brother Allan and his close friend David Johnson who had somewhere to be and no way to get there. 65 years later, you still see that drive, ingenuity, and pioneering spirit in everything we do.

Sr. Associate Marketing Manager - GENERAL

Location: Plymouth, Minnesota US


Job Number: 5361

Requisition Number: R6316

Position Title:

External Description: At Polaris Inc., we have fun doing what we love by driving change and innovation. We empower employees to take on challenging assignments and roles with an elevated level of responsibility in our agile working environment. Our people make us who we are, and we create incredible products and experiences that empower us to Think Outside.


Join Polaris's largest division within a fast-paced, $7.0 billion company with aggressive growth objectives. Polaris is the #1 player in the off-road vehicle (ORV) industry, led by category leading brands including RANGER, RZR, GENERAL and SPORTSMAN. The GENERAL Senior Associate Marketing Manager role provides a driven, team-focused individual with a passion for performance and the outdoors with the perfect opportunity to lead brand planning and activation for one of Polaris's most iconic brands.


The Polaris SXS business includes the GENERAL brand, and with the #1 share position Polaris is the #1 brand in this segment. As the category leader with the largest installed base, the objective is to turn existing owners into lifelong customers while attracting and acclimating new riders to grow the sport.

The GENERAL Senior Associate Marketing Manager supports the SXS business through go-to-market planning and activation. Core marketing responsibilities include brand management, new product introductions - including positioning and messaging, creative and content development, public relations, and support for paid media, social media, cultivation, experiential event and retail management efforts. The Senior Associate Marketing Manager serves as the brand team's consumer and product expert for GENERAL. This role will collaborate with internal and external partners to deliver performance results for the business.


  • Lead the cross-functional development and activation of annual brand and product go-to-market plans for GENERAL to achieve business objectives
  • Develop and activate marketing campaigns dedicated to driving brand awareness and consideration with new customer audiences
  • Lead new product introduction elements, including positioning, consumer messaging (tagline, FAB), photo and video production, cross-channel creative asset development, website content, dealer training and sales tools
  • Work with Engineering and Product partners to understand and translate new product features into compelling consumer advantages and benefits
  • Work cross functionally with Engineering, Product, Sales, PG&A, International and other internal and external teams to coordinate global launch elements
  • Collaborate with PR agency to plan and execute a strategy that keeps GENERAL in the news and maximizes reach with endemic and non-endemic audiences; manage press release development and deployment with PR agency
  • Consult on social media, event and cultivation (email, direct mail, 1:1) plans and creative to align with GENERAL brand objectives and messaging; provide relevant GENERAL brand content as needed
  • Work with Portfolio Marketing Manager and media agency partner to deliver existing creative, or develop new creative, to support paid media tactics for GENERAL
  • Manage budget and timing across multiple different internal and external work partners

  • Bachelor's degree in business, marketing or related
  • 3-5 years relevant marketing experience
  • Creative thinker who can generate innovative ideas and solutions
  • Good operational and process orientation; strong project management and organizational skills
  • Strong interpersonal and relationship building skills
  • Excellent communication skills, written and verbal, across all organizational levels
  • Ability to lead in a fast-paced environment, managing tasks on time and within budget
  • Experience managing external agency resources
  • Ability to operate autonomously
  • Strong presentation skills

  • Corporate office environment
  • Periodic travel

We are an ambitious, resourceful, and driven workforce, which empowers us to Think Outside. Apply today!

About Polaris

As the global leader in Powersports, Polaris Inc. (NYSE: PII) pioneers product breakthroughs and enriching experiences and services that have invited people to discover the joy of being outdoors since our founding in 1954. With annual 2020 sales of $7.0 billion, Polaris' high-quality product line-up includes the Polaris RANGER®, RZR® and Polaris GENERAL side-by-side off-road vehicles; Sportsman® all-terrain off-road vehicles; Indian Motorcycle® mid-size and heavyweight motorcycles; Slingshot® moto-roadsters; snowmobiles; and deck, cruiser and pontoon boats, including industry-leading Bennington pontoons. Polaris enhances the riding experience with parts, garments, and accessories, along with a growing aftermarket portfolio, including Transamerican Auto Parts. Polaris' presence in adjacent markets includes military and commercial off-road vehicles, quadricycles, and electric vehicles. Proudly headquartered in Minnesota, Polaris serves more than 100 countries across the globe.

EEO Statement

Polaris is an Equal Opportunity Employer and will make all employment-related decisions without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, age, disability, marital status, familial status, status with regard to public assistance, membership or activity in a local commission, protected veteran status, or any other status protected by applicable law.

City: Plymouth

State: Minnesota

Community / Marketing Title: Sr. Associate Marketing Manager - GENERAL

Company Profile:

EEO Employer Verbiage:

Location_formattedLocationLong: Plymouth, Minnesota US

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