At Polaris our DNA started with co-founders Edgar Hetteen, his younger brother Allan and his close friend David Johnson who had somewhere to be and no way to get there. 65 years later, you still see that drive, ingenuity, and pioneering spirit in everything we do.

Content & Site Merchandising Specialist, Sr

Location: Plymouth, Minnesota US


This position is no longer open.

Job Number: 5405

Requisition Number: R6431

Position Title:

External Description: At Polaris Inc., we have fun doing what we love by driving change and innovation. We empower employees to take on challenging assignments and roles with an elevated level of responsibility in our agile working environment. Our people make us who we are, and we create incredible products and experiences that empower us to Think Outside.


This Site Merchandising Sr. Specialist will play a digital leadership role within the Parts, Garments and Accessories (PG&A) eCommerce team by guiding the onsite consumer experience for select brands. By using data-driven decision making and an understanding of what information consumers need to shop online, he or she will design online programming that will inspire and educate our consumers to aid in driving online and in-dealer sales.


Category Site Merchant

  • Plan, calendar, and manage site updates for assigned brands, averaging 10-12 refreshes per year, per brand
  • Produce performance reports and path forward recommendations for each refresh period
  • Ensure new and existing category content adheres to established guidelines to include efforts to change existing images, titles, copy, specifications, fitment, taxonomy, ratings and reviews, etc.
  • Prepare test plans, status documents, presentation materials, etc to ensure stakeholders and business partners are engaged and aligned on digital initiates, resource allocations, and prioritization
  • Pilot new programs and features launching on assigned categories
  • Lead ad hoc E-Commerce projects to support digital roadmap, as assigned

Site Merchandising Lead: Campaigns & Promotions
  • Four times per year, update the campaign/promotions framework used by all brands and lead cross-functional programming across all brands
  • Work with a large cross-functional team to create a best in class campaign framework
  • Create detailed project schedules, tasks, and communication templates to create a highly-efficient team/project. Ensure all tasks and assignments are well-defined and timing expectations are clearly communicated across all levels.
  • Interface with cross-functional business teams including but not limited to Engineering, Customer Service, Tech Publications, Product/Marketing, Digital product and operations, and Order Management.
  • Create a measurement approach and scorecard to report on campaign/promotion success.
  • Monitor digital and category best practices and provide competitive analysis to support strategic recommendations.

  • Bachelor's degree in Business, Marketing or related experience.
  • Ability to evaluate data and make informed recommendations and decisions based on findings, attention to detail.
  • 5+ years preferred E-Commerce, account management, retail experience
  • Interest in Off-road vehicles/Motorcycles strongly preferred
  • Proven project management & communication skills required.
  • Aptitude in working with E-Commerce-related applications and processes, including Google Analytics and working within a content management system.
  • Ability to manage and prioritize multiple projects in a fast-paced, deadline-driven

We are an ambitious, resourceful, and driven workforce, which empowers us to Think Outside. Apply today!

About Polaris

As the global leader in Powersports, Polaris Inc. (NYSE: PII) pioneers product breakthroughs and enriching experiences and services that have invited people to discover the joy of being outdoors since our founding in 1954. With annual 2020 sales of $7.0 billion, Polaris' high-quality product line-up includes the Polaris RANGER®, RZR® and Polaris GENERAL side-by-side off-road vehicles; Sportsman® all-terrain off-road vehicles; Indian Motorcycle® mid-size and heavyweight motorcycles; Slingshot® moto-roadsters; snowmobiles; and deck, cruiser and pontoon boats, including industry-leading Bennington pontoons. Polaris enhances the riding experience with parts, garments, and accessories, along with a growing aftermarket portfolio, including Transamerican Auto Parts. Polaris' presence in adjacent markets includes military and commercial off-road vehicles, quadricycles, and electric vehicles. Proudly headquartered in Minnesota, Polaris serves more than 100 countries across the globe.

EEO Statement

Polaris is an Equal Opportunity Employer and will make all employment-related decisions without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, age, disability, marital status, familial status, status with regard to public assistance, membership or activity in a local commission, protected veteran status, or any other status protected by applicable law.

City: Plymouth

State: Minnesota

Community / Marketing Title: Content & Site Merchandising Specialist, Sr

Company Profile:

EEO Employer Verbiage:

Location_formattedLocationLong: Plymouth, Minnesota US

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