At Polaris our DNA started with co-founders Edgar Hetteen, his younger brother Allan and his close friend David Johnson who had somewhere to be and no way to get there. 65 years later, you still see that drive, ingenuity, and pioneering spirit in everything we do.

Motorcycle Sales Director, North America

Location: Medina, Minnesota US


Job Number: 5531

Requisition Number: R6936

Position Title:

External Description: At Polaris Inc., we have fun doing what we love by driving change and innovation. We empower employees to take on challenging assignments and roles with an elevated level of responsibility in our agile working environment. Our people make us who we are, and we create incredible products and experiences that empower us to Think Outside.

We have an exciting opportunity for a talented sales leader to join our team. In this role, you will be responsible for leading and managing the Polaris Motorcycle Sales Team. You will develop and lead the Retail, Brand, and Sales strategies to build a strong dealer network and exceed retail and profit objectives. In addition, you will strive to maximize Polaris consumer sales volume and profit for both Polaris and its distribution network. You will partner with brand leaders to increase market share by developing the strategy for retail growth and merchandising. Most importantly you will build a high-performing sales team through the acquisition of talent, training, development, and motivation of the team.


  • Develop Sales strategy for North American regions to align with goals set by the Motorcycle President.

  • Recruit, hire, train/develop/coach, motivate and inspire retail & channel sales team to meet retail, brand, merchandising, and growth goals and support the strategic needs of the Motorcycle Division and Polaris.

  • Direct and lead Regional Retail Managers, as well as motivate and provide overall leadership to their teams of Retail Experience Managers and Dealer Sales Managers across all of North America.

  • Create a retail/sales team culture of challenging dealers while still building collaboration to deliver an overall premium brand experience.

  • Develop and implement a strategy and process for closing sales, stocking and merchandising, and ensuring successful dealer operations that will deliver the division goals.

  • Create and implement new ways to deliver a premium customer experience through the distribution channel.

  • Work with product development and marketing teams to offer industry-leading products and services.

  • Develop and manage annual Motorcycle Sales business plan and monitor progress to monthly objectives

  • Maintain effective communication strategy with employees and key customers.

  • Develop incentive plans for the sales function that will incent and deliver the division goals.

  • Provide coaching and mentoring to regional retail sales management staff.

  • Create an environment that gives the individual/team the responsibility and the authority to achieve goals, as well as hold them accountable for the attainment of those goals.

  • Demonstrates knowledge of dealers' work processes, organizational structure, strategies, objectives, and trends

  • Conduct in-field travel to dealerships to evaluate the effectiveness of the sales team impacting dealerships

  • Write and deliver effective presentations to employee groups, senior management, and outside customers/dealers

  • Lead sales negotiations with dealers; administrative agreements, timetables, etc.

  • Thoroughly understand and find strategic ways for the team to utilize IS and tools to improve DSM/REM roles and dealer operations

  • Drives Lean practices and tools through Field Sales regions under his/her area of responsibility; encourages process improvement and best practice sharing throughout all regions.

  • Develop and administer sales department budgets, expense accounts, travel allowances, etc.


  • Bachelor's Degree in business or related field required, MBA preferred.

  • Strong positive leadership skills with dynamic communication and motivation capabilities.

  • Minimum of ten years of sales experience with at least 4 years of experience in a sales management role.

  • Proven track record in sales management leadership with demonstrated experience taking a sales force to the next level.

  • Experience in a similar consumer product group industry with a diverse national customer network. Must have exposure to a performance-based, dynamic growth culture.

  • Knowledge of financial and accounting practices and procedures including inventory financing and credit practices.

  • High level of personal integrity.


  • Dynamic, high-pressure, fast-paced environment

  • Ability to travel up to 50%

  • Travel to direct reports' regions a minimum of 1-2 per year to ride along and work with them within their region

We are an ambitious, resourceful, and driven workforce, which empowers us to Think Outside. Apply today!

About Polaris

As the global leader in Powersports, Polaris Inc. (NYSE: PII) pioneers product breakthroughs and enriching experiences and services that have invited people to discover the joy of being outdoors since our founding in 1954. With annual 2020 sales of $7.0 billion, Polaris' high-quality product line-up includes the Polaris RANGER®, RZR® and Polaris GENERAL side-by-side off-road vehicles; Sportsman® all-terrain off-road vehicles; Indian Motorcycle® mid-size and heavyweight motorcycles; Slingshot® moto-roadsters; snowmobiles; and deck, cruiser and pontoon boats, including industry-leading Bennington pontoons. Polaris enhances the riding experience with parts, garments, and accessories, along with a growing aftermarket portfolio, including Transamerican Auto Parts. Polaris' presence in adjacent markets includes military and commercial off-road vehicles, quadricycles, and electric vehicles. Proudly headquartered in Minnesota, Polaris serves more than 100 countries across the globe.

EEO Statement

Polaris is an Equal Opportunity Employer and will make all employment-related decisions without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, age, disability, marital status, familial status, status with regard to public assistance, membership or activity in a local commission, protected veteran status, or any other status protected by applicable law.

City: Medina

State: Minnesota

Community / Marketing Title: Motorcycle Sales Director, North America

Company Profile:

EEO Employer Verbiage:

Location_formattedLocationLong: Medina, Minnesota US

© 2019 Polaris Inc. All rights reserved.