At Polaris our DNA started with co-founders Edgar Hetteen, his younger brother Allan and his close friend David Johnson who had somewhere to be and no way to get there. 65 years later, you still see that drive, ingenuity, and pioneering spirit in everything we do.

Customer Engagement and Growth Manager

Location: Plymouth, Minnesota US


Job Number: 5721

Requisition Number: R7633

Position Title:

External Description: At Polaris Inc., we have fun doing what we love by driving change and innovation. We empower employees to take on challenging assignments and roles with an elevated level of responsibility in our agile working environment. Our people make us who we are, and we create incredible products and experiences that empower us to Think Outside.


Customer Engagement and Growth is focused on expanding our customer base to communities currently underrepresented in Powersports. The Manager role will lead learning efforts to better understand and prioritize customer opportunities and lead development and execution of strategy, plans and tactics in partnership with the brands and agency.


Build credibility for Polaris and our brands by developing authentic relationships and a commitment to community efforts

  • Identify and develop relationships with key influencers, organizations, riding clubs and events
  • Develop strategy and activation plan, focused on building visible, consistent and relevant engagement to growth customer audiences

Lead consumer plan development and execution for growth customer audiences
  • Develop consumer insights for each focus audience and Polaris categories and brands
  • Create strategies, plans, tactics and creative to drive awareness and consideration with new targets
  • Develop experimentation efforts to test, learn, iterate and test

Lead experiential marketing efforts
  • Understand events and develop an approach that allows our brands to breakthrough, create consideration and customer engagement
  • Create event activation including display, demos, speaking opportunities, staffing plan and lead collection efforts
  • Partner with brand/event teams to leverage existing infrastructure/resources/best practices and ensure execution is on brand

Lead collaboration with Indian Motorcycle, Polaris Snow, Bennington, Hurricane and Godfrey Boats
  • Active engagement with brand teams to understand business and recommend opportunities to leverage new target best practices within their existing plans (e.g. inclusive casting, messaging)
  • Influence brands/brand agencies (e.g. media) to incorporate new targets as part of their annual plans/LRP. Help them understand and activate with new customer targets - going from experimentation to scaled activation to becoming part of their core brand plans over time
  • Ensure customer growth efforts are aligned with brand strategy and identify synergies

Advance Polaris with growth targets through media relations
  • Lead and support proactive and reactive PR activation - leveraging earned media to drive awareness and interest with growth audiences

Support and Engage the Existing Diverse Rider Community
  • Partner with IFRD and expand activation
  • Lead Empowersports Riding Councils to develop insights and drive meaningful action across Polaris
  • Represent Polaris in speaking engagements and high touch influencer opportunities

  • Bachelor's degree is required; 8+ years of related experience (Marketing, Advertising, PR, Digital, Powersports, Diversity Efforts).
  • Proven track record of developing a clear strategy, implementing strategy/execution and delivering results
  • Capable of leading through others to deliver executional excellence - agencies, employees and suppliers
  • Self-motivated, proactive, focused high-achiever who consistently delivers results and makes rapid adjustments, as needed
  • Highly collaborative, experienced working across boundaries (partnerships, businesses, functions and levels) to achieve results
  • Excellent written, negotiation, presentation and verbal communication skills

  • Travel during key events, will include some weekends

We are an ambitious, resourceful, and driven workforce, which empowers us to Think Outside. Apply today!

About Polaris

As the global leader in Powersports, Polaris Inc. (NYSE: PII) pioneers product breakthroughs and enriching experiences and services that have invited people to discover the joy of being outdoors since our founding in 1954. With annual 2020 sales of $7.0 billion, Polaris' high-quality product line-up includes the Polaris RANGER®, RZR® and Polaris GENERAL side-by-side off-road vehicles; Sportsman® all-terrain off-road vehicles; Indian Motorcycle® mid-size and heavyweight motorcycles; Slingshot® moto-roadsters; snowmobiles; and deck, cruiser and pontoon boats, including industry-leading Bennington pontoons. Polaris enhances the riding experience with parts, garments, and accessories, along with a growing aftermarket portfolio, including Transamerican Auto Parts. Polaris' presence in adjacent markets includes military and commercial off-road vehicles, quadricycles, and electric vehicles. Proudly headquartered in Minnesota, Polaris serves more than 100 countries across the globe.

EEO Statement

Polaris is an Equal Opportunity Employer and will make all employment-related decisions without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, age, disability, marital status, familial status, status with regard to public assistance, membership or activity in a local commission, protected veteran status, or any other status protected by applicable law.

City: Plymouth

State: Minnesota

Community / Marketing Title: Customer Engagement and Growth Manager

Company Profile:

EEO Employer Verbiage:

Location_formattedLocationLong: Plymouth, Minnesota US

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